Liv9 announces collaboration with Le Collège communautaire du Nouveau-Brunswick (CCNB), banking on local ingredients for its products
Liv9 is living up to its values by investing where it counts, locally. Liv9 is proud to announce their collaboration with CCNB who is currently working on developing an innovative solvent free extraction process for anthocyanins, an anti-oxidant rich ingredient that will be produced from locally grown haskap berries and blueberries.
The province of New Brunswick is known for producing copious amounts of wild blueberries. These blueberries are mainly sold as a whole fruit or as pure juice. Juice production results in pomace, which is comprised of blueberry skins and seeds. The pomace is rich in un-extracted antioxidants, which are currently being underutilized. The same can be said for haskap berry pomace. The positive health benefits of antioxidants and more specifically anthocyanins have been praised by nutritionists for many years for their potential cardiovascular protective effects. These antioxidants could be extracted, concentrated, dried and formulated into an antioxidant rich, powdered nutritional supplement, which is the aim of this project.
Consumers are more informed than ever about the products they buy and are constantly challenging us to produce the cleanest, purest and highest quality products possible. For Liv9, the challenge is to move from low volume to larger scale commercial production levels while keeping the same quality. For this, ingredient sourcing is very important and Liv9 has put a lot of effort into identifying reliable suppliers that have “clean” production protocols, i.e. no harsh solvents. For some products like anthocyanins and antioxidants, the transparency and traceability in the production process, is still a challenge. For this reason we see a big advantage in owning/controlling the extraction process. This partnership with CCNB will enable us to accomplish this goal while using local staff and local ingredients, a true win-win scenario.